Firstly, the most important thing to do with self-promotion is ENJOY WHAT YOU DO, whatever field you work in—if you’re out there loving your living—then people will want a piece of you. Experiment, probe and have fun.
SHARE/DEDICATE some of yourself (professional & intermission) to a bigger cause. Engage in community projects. Something amazing happens when we go on a mutual journey and, the results are similar to above.
SHARE YOUR WEB ENVIRONMENT invite people who you admire and respect to contribute, it will help everyone grow—and potentially lead to publicity if the contributing other gets onboard. They spread the news to their followers.
Twitter is still just about hanging in there, and a place where professional people do their social media, it’s also sprinkled with folk from every walk of life who occasionally need propping up, and a good ear to listen to. Stay out of the rutts but be open to conversation.
VIDEO & TALK INSPIRATION
This looks good:
Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too by Gary Vaynerchuk
Choose Wonder Over Worry: Move Beyond Fear and Doubt to Unlock Your Full Potential
by Amber Rae
In case of emergencies …
Break out and reach for Tara Brach